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eToro has delved into various advertising and sponsorship deals with different personalities, celebrities and organizations. It continues to expand its global sponsorship portfolio and promotes them via different marketing channels.
This page details the partnerships and advertising activities that were used by eToro to promote and build more awareness for their brand.
Over the years, eToro has been making a number of sponsorship deals with leading sports clubs, players and teams. Listed below are the agreements that they have made. Some of them are still existing while some have already ended.
Its first sponsorship deal with a Premier League football club was with West Ham United back in June 2015 when they inked a 3-year agreement starting on the onset of the 2015/16 season. This is the East London football club’s first official social trading partner.
Hannah Hill, the head of brand marketing at eToro commented on the deal:
The association with West Ham United should help boost the eToro brand in both established markets like the UK, and new markets like China.
Club players who also known as “The Hammers” also placed their investments on eToro for the purpose of fundraising for The Moore Family Foundation.
In October 2017, French professional tennis player Gaël Monfils signed-up for an account with eToro and has been trading on it ever since. It was then announced in May 2018 that Monfils have a collaboration with the brand as its global ambassador.
In an interview with The Times, Monfils was quoted:
I use [eToro] while travelling and it gives me some independence with my money.
Monfils’ investor profile on eToro can be accessed publicly by other traders on the platform and will be able to view his trading strategies.
Another deal was made in July 2018 and this time, it was with Germany’s Eintracht Frankfurt. This professional football club is based in Frankfurt, Hesse and is best known for Bundesliga, the country’s top tier league.
Under the partnership which is effect until June 30, 2020 and covers the 2018/2019 and 2019/2020 seasons, the company will be given advertising slots on TV and the opportunity to place the eToro logos inside the stadium where home matches are being held.
In August 2018, eToro was able to get a multi-club deal with the following Premier League football teams:
This Premier League partnership with the help of sports marketing agency SportQuake is the first of its kind as payments for the soccer league was not in the traditional fiat money but in the form of Bitcoin.
This deal continued for the 2019-20 Premier League with 4 remaining teams (Tottenham Hotspur, Crystal Palace, Leicester City and Southampton) and 2 new teams in addition (Aston Villa and Everton).
An announcement was made on May 2019 that eToro inked a sponsorship agreement with MotoGP Team American Racing KTM.
What’s the deal?
Under this partnership for the remaining events of the 2019 season, they will get the digital rights for the American Racing brand and will support riders Iker Lecuona and Joe Roberts and the company’s logo is placed on the outfits and motorcycles that they will use for the races.
For the Premier League 2019/2020 season, eToro has added football clubs Aston Villa and Everton together with its existing partner teams Tottenham Hotspur, Crystal Palace, Southampton and Leicester City.
With 6 groups in total, eToro held the record for the second team as the largest Premier League club sponsor and this also give them more brand exposure in both physical and digital platforms.
Under this deal, eToro became the official trading partner of the Everton football club with agreements to advertise the brand during matches at its Goodison Park home stadium in Liverpool, England and using their marketing assets.
In October 2020, Rugby Australia announced that eToro would be a Presenting Partner for the 2020 Tri Nations series. This is the replacement of the 2020 Rugby Championship after South Africa has withdrawn from defending their title as Rugby Championship due to “player welfare” amid the COVID-19 pandemic.
Under this deal, eToro will have the official branding for the Tri Nations Series which will be called “eToro Tri Nations” and the Wallabies kit’s shorts will have the eToro logo placed on the back right part.
Rob Clarke, the interim chief executive of Rugby Australia made a comment on this partnership:
We’re incredibly appreciative of eToro committing to be the presenting partner for the 2020 Tri Nations and we are looking forward to developing a long-term partnership.
In October 2018, Kristian Nairn, who was known for playing the role of Hodor in the American fantasy drama television series Game of Thrones was featured in eToro’s advertising campaign which was produced in cooperation with advertising agency BBR Saatchi & Saatchi.
The video which was uploaded on eToro’s YouTube channel was entitled “eToro presents: HODL (Featuring Kristian Nairn)” featuring the HODL internet meme and has been viewed over 1.2 million times.
American actor and producer Alec Baldwin has been appointed by eToro as the spokesperson for the platform’s’ CopyTrader feature. A video ad featuring Baldwin was uploaded on eToro’s YouTube channel on October 29, 2019 and this has already gotten over 2.8 million views and counting.
In this clip that lasts for 1 minute and 29 seconds, he demonstrates the steps on how to use this feature using his mobile phone and also with a sock puppet that assumes the role of an inexperienced trader.
Another video ad also featuring him was uploaded on May 5, 2020 and in this 1-minute clip, he described eToro’s stock trading platform. This has already amassed over 29 million views.
Baldwin also has an online trading account that was opened by eToro on his behalf which is owned and managed by eToro USA LLC. As described on the profile, any revenues from this particular account are directly going to be donated to charity.
The account was opened in October 2019 and for its initial year, the equity was down by -23.53%. For its entire run in 2020, the equity grew by 277.12%.
Banners are among eToro’s most common creative tools that are used for advertising. Most of the time, the banners can be usually found on websites that promote online trading services that may be related to stocks, crypto, commodities and other instrument types.
These banners may also be found from affiliate websites, independent review sites, influencers and partners but in general, they may appear in almost any kind of website that endorses their brand.
eToro continues to build and maintain its strong online presence via featurettes and media write-ups on several news outlets and financial news sites.
It has also been featured with popular business magazines and broadcasting companies including Forbes and has been described as “Bitcoin Friendly” in one of its news write-ups.
In an article entitled “Currency Traders Follow the Leader” which was published on May 17, 2013 on The Wall Street Journal, author Chana R. Schoenberger wrote:
That's where a handful of social-trading services come in, offering online sites where investors can mimic the currency transactions of a select group of strong traders. With names like Currensee and eToro, these firms charge a small fee to make the process entirely automatic and relatively hassle-free.
Numerous editorials about eToro have been published in Bloomberg. One of these that was authored by Anchalee Worrachate and was posted on February 5, 2021 wrote:
eToro is one of the most popular venues for crypto investing, along with Robinhood and Coinbase.
The company has also been featured more than once in the following financial news sites:
As per SimilarWeb’s February 2021 marketing data, 9.55% of etoro.com’s traffic comes from display ads with hqq.tv, investing.com, vivo.sx, thepiratebay.org and benzinga.com being the top paid publishers referring advertising traffic to eToro’s official website.
In addition, Taboola, Clickadu, AdSupply, PopAds and AdsTerra are among the top main advertising networks that are delivering the ads for the same month.
The brand had a success story on Brave Ads in which they ran campaigns with the advertising platform's Brave User Ads and Sponsored Images, and was able to significantly increase user registrations and crypto deposits.
As per Brave's data, registrations reached a rate of 230% with 1,318,763 clicks, 9,759,886 views and a 13.8% click-through rate (CTR) which is considerably high.
Shiran Herzberg, eToro's Head of Media Partnerships commented on this campaign:
The impact of the campaign with Brave was instant. We saw a huge increase in registrations when the campaign went live and users demonstrated a high intent to deposit on eToro.
Aside from its online ads, they also have various paid advertising campaigns that are shown on TV spots, bus and rail stations, print and cinema ads.
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