DS Techeetah Signs Β£1 Million Sponsorship Deal with eToro

By: John Hill

2021-09-13

eToro and Chinese racing team and Formula E champions DS Techeetah have made an announcement that they have signed a 1 million GBP (1.3 million USD) sponsorship deal for a period of 1 year.

Part of the partnership includes having the eToro brand on the electric vehicles that they are using for the current 2021 season.

DS Techeetah and eToro partnership
DS Techeetah and eToro partnership

Fact:
Antonio Felix Da Costa and Jean-Eric Vergne are among DS Techeetah’s drivers and after two rounds of the 2021 Formula E season, they landed on the 5th and 17th spots.

An Innovative Kind of Partnership

But this is not just an ordinary sponsorship deal with leading sports clubs and teams. What makes this advertising package different is that rather than paying the team with a fee, it will be credited on an eToro account under their name, which they can use for investing on stocks.

This unique partnership is considered to be the first of its kind and can be a catalyst for commercial partnership agreements with leading sports clubs in the future.

 

Looking back:
In 2018, eToro has signed a partnership with 7 Premier League clubs for their digital-currency exchange arm wherein the teams have been paid with Bitcoin (BTC) instead of fiat money.[1]

Tottenham Hotspur, Crystal Palace, Brighton & Hove Albion, Newcastle United, Cardiff City, Leicester City Football Club and Southampton are among the clubs included in this deal.

DS Techeetah’s Investment Plans

The team can start using the hefty amount to invest on the social investment platform and if they are able to grow the value of their portfolio, they will be able to increase their profits. On the other hand, if their portfolio’s size decreases, eToro will absorb the costs.

The electric racing team is hoping to capitalize on this deal by placing a portion of the amount on the social platform’s top performing traders via the CopyTrader feature.

They are also looking at portfolios that are primarily focused on driverless vehicles and renewable energy and planning to invest on them as well.

Keith Smout, the chief commercial officer of the team commented:[2]


We have seen the benefits of investing in the financial markets and we’re excited about this partnership, as we aim to help demystify investing to our fans throughout the season.

Dylan Holman, eToro’s global sponsorship manager, also added that this unique partnership hopes to “raise awareness to more people around the world of the potential to grow their wealth through investing” and that they are looking forward to emulate this kind of deal in the future with other potential companies.

Learn more about eToro


Ready to Explore eToro?

If you're curios enough to explore eToro's online trading features then just click the button below and this will take you straight to their quick registration page. This only takes a few minutes to accomplish


YES, TAKE ME TO ETORO!


eToro is a multi-asset platform which offers both investing in stocks and cryptoassets, as well as trading CFDs.

Please note that CFDs are complex instruments and come with a high risk of losing money rapidly due to leverage. 67% of retail investor accounts lose money when trading CFDs with this provider. You should consider whether you understand how CFDs work, and whether you can afford to take the high risk of losing your money.

Past performance is not an indication of future results.

Cryptoassets are volatile instruments which can fluctuate widely in a very short timeframe and therefore are not appropriate for all investors. Other than via CFDs, trading cryptoassets is unregulated and therefore is not supervised by any EU regulatory framework.

eToro USA LLC does not offer CFDs and makes no representation and assumes no liability as to the accuracy or completeness of the content of this publication, which has been prepared by our partner utilizing publicly available non-entity specific information about eToro.

Бсылки


  1. ^ Seven Premier League Football Clubs Sign Bitcoin Advertising Deal With eToro Cointelegraph
  2. ^ Exclusive: Formula E champions DS Techeetah take gamble on stock market-linked Β£1m sponsorship deal with investment platform eToro City A.M.


Limited Time Offer
$50 First Time Deposit!

  • Days
  • Hours
  • Minutes
  • Seconds
Get Started Now
Wikitoro logo

Try eToro’s free demo trading account

Get started risk free with $100,000 in virtual funds on eToro’s practice trading account

TRY IT NOW!
*67% of retail investor accounts lose money when trading CFDs with this provider. You should consider whether you can afford to take the high risk of losing your money.