Ocado Group Plc's main business engages in online grocery supermarket. The company operates mainly in three segments: International Solutions, UK Solutions and Logistics and Retail. Ocado also provides grocery licensing technology to other global retailers like the Coles Group of Australia and Kroger in the United States. A member of the FTSE 100 Index because of its high market capitalization, the company also operates, a UK online supermarket said to be the largest dedicated online grocery retailer in the world

You can invest in Ocado shares via the eToro online trading platform. If you want in-depth information regarding this investment option, continue reading the article below.

Sign-up now to begin trading Ocado stocks!

78% of retail investor accounts lose money when trading CFDs with this provider. You should consider whether you can afford to take the high risk of losing your money.

History of Ocado

Founded in April 2000 by Tim Steiner, Jason Gissing and Jonathan Faiman — all former Goldman Sachs bankers, Ocado began as a concept partner of another UK online supermarket company Waitrose. By 2009, Ocado released an app available for iPhone users called "Ocado on the Go". This allowed users to buy grocery items directly from their phones. In April 2010, the app became available to Android users. Also, in the same year, Ocado entered into a ten-year branding and supply partnership with John Lewis Partnership, a department store chain in the UK.

Ocado undertook its IPO in July 2010, following months of speculations. Ocado continues its expansion with new product launches and technology innovation by launching Ocado Smart Premium in 2015.

Ocado logo
Ocado logo

Ocado's shares grew by 20%, its biggest to date, in 2017 after a partnership with the French company Casino Group. Ensuing partnerships with Kroger, Sobeys and Marks and Spencer ushered the company into another level of success that remains promising up to this day.

What is Ocado's Share Symbol?

Ocado Group Plc is listed on the London Stock Exchange under its ticker symbol: OCDO or OCDO.L. When looking for this company on an online brokerage platform, simply enter the Ocado company name or this ticker symbol on the search bar. OCDO is also included in the FTSE 100 Index.

Ocado's Price History

Ocado made its debut on the London Stock Exchange at 167.00 GBP per share. It steadily rose to a price of more than 1,000 GBP by July 2018, maintaining the range for several months before dropping back below 1,000 GBP. It made its return to the 1k level and into the higher 1,000 GBP and over 2,000 GBP in 2020 and 2021. Ocado reached its all-time high stock price of 2,914.00 GBP on September 2020. Since then, OCDO’s stock have decreased over 65% to its current share value dropping just below 800 GBP by May 2022.

Share Split

To date, OCDO has yet to split its stock in its 12-year history in the market.

Ocado Stock After Hours

Ocado begins trading on the floor of the London Stock Exchange (LSE) starting at 8:00 am and closes at 4:30 pm, every Monday to Friday (London time).

If you are in a different time zone and still want to trade on Ocado share but the London Stock Market is still closed, you can still do so by setting an after-hours order at eToro.

Setting Ocado share order on eToro during after hours
Setting Ocado share order on eToro during after hours

This trade will be automatically executed at the first available rate once the LSE opened. After setting your order, the amount you allocated shall be deducted from your funds and will be reserved for this order. Even if the market is still closed, you can choose to cancel your after-hours order since this is still flagged as a pending trade.

Ocado Share Chart

See and analyze the complete picture of Ocado’s stock market performance by examining this eToro tool that displays interactive charts of the shares history of the company segmented by monthly and annually since its IPO on the London Stock Exchange.

Ocado stock chart on eToro's platform
Ocado stock chart on eToro's platform

Studying this chart will give you a better view of the company’s stock performance, trends and future potential.

You can also come up with a more meticulous chart breakdown by using the advanced ProChart feature of the platform.

Ocado Stock News

Be updated on the latest news about the Ocado company by simply following the company’s news feed on eToro’s “social investment network” tool. Here, everything about the company, from product releases, technology innovation, partnerships, acquisitions, financial reports and more, will be displayed for you to read and analyze.

To make sure you keep updated daily, simply include the Ocado’s trading page into your watchlist. Doing this, will also give you the opportunity to view and follow top performing eToro traders who are also trading Ocado shares on the platform.

Ocado news on eToro's platform
Ocado news on eToro's platform

Tip: Ocado's trading page on eToro has a News tab that lists relevant news updates about this company and such information may be used for making wiser trading decisions. This feature however is only accessible if you're logged in with an eToro account that is funded.

Why are Ocado Shares Down?

While Ocado remains a strong online retail company in the United Kingdom, its shares took a hit in the last couple of years because of a number of explainable reasons. One of which is the high cost of operational issues brought on by a shortage of delivery drivers, a development that drove higher wages.

Other key reasons involve a change in economic activities of customers such as lower consumer spending, higher cost base and a revenge outlook that surprisingly, seems to hurt the value of Ocado shares.

Ocado Shares Forecast

While Ocado's shares has taken a tumble this year, all is not lost on the positive front. Financial analysts see Ocado shares as advantageous to investors because of its cheaper value compared to past years. Add that to the huge potential of Ocado Smart Platform, said to be the best grocery fulfilment system in the online retail industry, there is a good reason to be optimistic about the future of Ocado stocks.

Ocado stock analyst consensus and price target
Ocado stock analyst consensus and price target

On February of 2022, Ocado's stocks was upgraded from underperform to outperform by several financial analysts. This trend of stock value recovery is seen to continue throughout the year as the company unveils high-tech and low-cost grocery-picking robots to boost more retail sales.

Should I Buy Ocado Shares?

After a stellar 2020 year which saw Ocado stocks reaching an all-time high north of the 2,800 GBP mark, the company's stocks dropped below 1,000 GBP per share this year thus leading investors to ask whether "It is still time to buy in on Ocado's cheaper shares?"

Analysts suggests a further wait and see attitude since Ocado's shares has been dropping for almost 15 months straight already. An investor with a good sense of probability may see this as a nearing to a turnaround, making buying a moderate number of shares of Ocado, a risky transaction but one that potentially offer a high yield return — if such turnaround comes soon.

How to Trade Ocado Shares?

Trading company shares has become accessible and easy to undertake nowadays, thanks to the existence of online brokerage platforms such as eToro. With eToro, traders can quickly buy and trade Ocado shares either through Contracts-for-Difference (CFD) trading or by opening non-leveraged positions.

Traders are finding CFD trading as the most convenient way of investing on the market today since it doesn’t require the purchase of an actual stock before you can begin trading. By using the eToro trading platform, traders don’t have to worry about paying any commission fees, they will just concentrate on their trading.

Trading Ocado shares on eToro's platform
Trading Ocado shares on eToro's platform

Other than easy trading opportunities, eToro also offers Leveraged trading that provide investors get maximum market exposure in exchange of a small investment referred to as “margin”.

Using eToro, you can find other successful traders and copy their trades with the CopyTrader feature.

How to Buy Ocado Shares on eToro?

  1. Login or create an account with eToro if you don't have one.
    eToro web-based platform
    eToro web-based platform
  2. Enter "Ocado" or OCDO on the search bar, look for the Ocado result under the Markets category, and click on its corresponding "Trade" button.
    Searching for Ocado stock on eToro's platform
    Searching for Ocado stock on eToro's platform
  3. Enter the amount you wish to invest and set the stop-loss, leverage and take-profit according to your trading preferences.
    Buying Ocado shares on eToro's platform
    Buying Ocado shares on eToro's platform
  4. Click "Open Trade".
    Executing Ocado buy order on eToro's platform
    Executing Ocado buy order on eToro's platform

Sign-up now to begin trading Ocado stocks!

eToro is a multi-aocadot platform which offers both investing in stocks and cryptoassets, as well as trading CFDs.

Please note that CFDs are complex instruments and come with a high risk of losing money rapidly due to leverage. 78% of retail investor accounts lose money when trading CFDs with this provider. You should consider whether you understand how CFDs work, and whether you can afford to take the high risk of losing your money.

Past performance is not an indication of future results. Trading history presented is less than 5 complete years and may not suffice as basis for investment decision.

Copy trading is a portfolio management service, provided by eToro (Europe) Ltd., which is authorised and regulated by the Cyprus Securities and Exchange Commission.

Cryptoaocadot investing is unregulated in some EU countries and the UK. No consumer protection. Your capital is at risk.

eToro USA LLC does not offer CFDs and makes no representation and assumes no liability as to the accuracy or completeness of the content of this publication, which has been prepared by our partner utilizing publicly available non-entity specific information about eToro.

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