Founded in 2015, Alphabet Inc. — popularly known as the parent company of “Google” — has a variety of businesses under its wing, the largest of which is the Google search engine. In addition, it also offers the world’s leading internet browser the Chrome, the Android operating system and connectivity and content creation tools such as Gmail, YouTube streaming video, and several digital platforms and services. Furthermore, it offers cloud computing services through Google Cloud, allowing developers to build, test, and deploy applications.

Alphabet Inc. is also pursuing development of its “Other Bets” products. “Other Bets”, refers to early-stage businesses that generate revenue from internet, TV, licensing, and research and development on top of Alphabet’s core businesses. In addition, Alphabet Inc. has also invested heavily in the Stadia cloud gaming system and Waymo's self-driving vehicles. Aside from Google and Waymo, Alphabet Inc's other subsidiaries includes: Google Fiber, Calico, CapitalG, DeepMind, Verily, Wing, X Development and Intrinsic.

The good news is that Google (Alphabet Inc) stocks is available for trading via the eToro online investment platform. This will give you a comprehensive guide about trading GOOG shares via this brokerage firm so continue reading to know more.

Start trading Google (Alphabet) stocks with eToro!

77% of retail investor accounts lose money when trading CFDs with this provider. You should consider whether you can afford to take the high risk of losing your money.

History of Google

Founded on October 2, 2015, by Larry Page and Sergey Brin, Alphabet Inc. traces its history as far back as 1998 when it was then known simply as Google Inc. — named after the Google search engine. In 2004, Google Inc. went public through an IPO (initial public offering) selling Class A common stock on the Nasdaq using the ticker symbol "GOOG". Google Inc, underwent a stock split in 2014 to create a new Class C shares retaining the "GOOG" symbol while the Class A shares using the new ticker symbol "GOOGL".

Google logo
Google logo

In 2015, Google Inc. went through a company restructure which created the parent or holding company known as Alphabet Inc.

According to Larry Page, the name alphabet signifies one of humanity's greatest achievements; language — which is made possible by the alphabet — and is the basis for Google search. They also liked the way that the name could sound like "Alpha-bet", which in the context of the finance world; Alpha is defined as "investment returns above benchmark".

What is Google's Stock Symbol?

The stock ticker symbols of Alphabet Inc. are GOOG and GOOGL.

In general, GOOG shares do not bear voting rights, while GOOGL shares do. In April 2014, following a stock split, the company issued a new class of non-voting stock, Class C shares, for each Class A share previously held by shareholders.

Google's Price History

Alphabet's Class A stock the GOOGL saw its stock price skyrocket to its all-time high of $3,037.00 on November 2021.

Google held its initial public offering on Aug. 19, 2004. A total of 22.5 million shares were sold and more than $1.9 billion was raised. On the day of its IPO, Google shares rose 18.05% to $100.34. If you purchased Google shares at $85, you would have acquired 12 shares, or $1,020 divided by $85.

Google's Stock Split

Alphabet Inc has undergone a stock split once on March 27, 2014. Holders of Class A common stock and Class B common stock (owned by company insiders) received Class C capital stock as a dividend enacting the stock split.

The company already announced a plan to have another split, a 20-for-one stock split, sometime in July 2022 if its approved by shareholders.

Google Stock After Hours

The pre-market (4:00-9:30 am ET) and after-hours markets are open to investors (4:00-8:00 pm ET). Market Makers and ECNs can only participate if they want sessions that have less liquidity and lower prices. In this scenario, stock prices may also move faster. Limit orders recommended for investors who plan to trade during these times. From 4:15 pm, Nasdaq provides market information on after-hours trading 3:30 pm to 3:30 pm ET.

Google Stock Chart

Shown at the top of this page is the real-time stock price chart of Alphabet Inc. shares. All quotes up to date and reflects the current market performance of GOOG.

In addition, you'll also be able to see Google's stock price on eToro. You'll have access to a range of different charting tools which will help you keep track of how the company is performing in the stock market. The enhanced ProChart option can be used on a stock chart study for Alphabet Inc.

Google stock chart on eToro's platform
Google stock chart on eToro's platform

Google Stock News

If you're going to invest in Google stocks, it is best to keep on top of real-time happenings within the Alphabet Inc. organization in order to understand how all of it may affect the company’s stock market performance.

Here's a tip: eToro’s trading platform has a feed section where you can get the latest news and information on Google's investment options in its social network. You can also receive trade alerts from some of its top investors that follow the newest trends and see all the latest news being shared that could impact the company's stock price.

Google's feed on eToro's platform
Google's feed on eToro's platform

Why Google Stock is Down?

There are a number of things which could affect Google's stock performance and cause their share price to drop.

Here's what you need to know: Google's name was changed to Alphabet to reflect the company's notable expansion and growth. However, the core business has stayed largely the same, with Google continuing to offer internet search functions and advertising services from which majority of the company’s revenue still comes from.

Although Alphabet has done well in the past, some analysts wonder if they'll be able to keep up the pace. The company is facing mounting pressure from regulators and critics who are asking for antitrust enforcement. This information is saying that Alphabet has become too powerful, which decreases the profit of their partners as well as it holding back free commerce. Which is something to be wary of, because some recent strategic decisions have also impacted this issue.

In addition, Alphabet's latest investments are not tied to its core business, which includes search and advertising. This includes risky ventures like self-driving cars and delivery drones. Google have had a number of investment failures, despite their approach of taking the risk on “moonshots”. Instead for the time being, it seems that focusing on more traditional strategies could represent better opportunities. Alphabet has seen skyrocketing revenue projections through the rise of their cloud business. But it's worth considering that these market forces can easily change, and risk is present in any business venture. Market analysts believe that soon, cloud computing will be just another common utility.

Google Stock Forecast

According to financial watchers and analysts, average forecast for Alphabet Inc’s shares should range from $2,450 to $3,925 in the immediate future. The recommendation breakdown among surveyed market experts are as follows: 35 'buys', 1 'strong buy', two 'holds', and zero 'sells'.

In a research report published on January 2022 Morgan Stanley raised its price target for Alphabet Inc., from $3,200 to $3,430, with an overweight rating. Credit Suisse meanwhile, reduced its target from $3,450 to $3,400.

Tip: Google’s trading page on eToro features a "Research" tab. It provides you with an overview of market analyst consensus on Alphabet Inc’s shares. This is also where you can find information about top GOOG share traders’ recent trades and opinion on how the company has been performing.

Google stock analyst consensus and price target
Google stock analyst consensus and price target

Take note: To access the Research tab on eToro's platform, you need a verified trading account with funds on it.

Should I Buy Google Stock?

Although Alphabet Inc's GOOGL and GOOG stocks have been a strong performer on the market since its IPO, investing on Google still relies on a trader's risk tolerance and circumstances.

Whether GOOGL / GOOG are a suitable investment for your portfolio depends on your personal assessment of market conditions, among other factors. You should do your own research into the company’s performance and evaluate the level of risk you are prepared to accept before investing.

Using Google services
Using Google services

Many analysts believe Alphabet Inc's annual earnings to grow at a rate of 25-27% in the next five years. It should be noted that the company's net income grew to $76 billion — more than doubling its earnings in 2020.

The huge room for trading opportunities allows Alphabet Inc. to gain the trust and confidence of investors. With a strong and continuously expanding brand, and Alphabet Inc's benchmark technology, it is definitely great option for investors to build their portfolio on.

How to Trade Google Stock?

By using online brokerage and trading platforms such as eToro, investors can invest in GOOG or GOOGL stocks in a more accessible and user-friendly way. With eToro, you can place Buy positions on real stocks commission-free.

Another way to insvest in Alphabet shares is via contract for differece or CFD. CFD trading allows traders to take a position without owning a stock. In addition to leverage trading, investors are also able to take advantage of margin trading, which allows them to access the full market for an initial investment.

Trading Google stocks on eToro's platform
Trading Google stocks on eToro's platform

How to Buy Google Stocks on eToro?

  1. Login or create an account with eToro if you don't have one.
    eToro web-based platform
    eToro web-based platform
  2. Enter "Google" or "GOOG" on the search bar, look for the Google result under the Markets category, and click on its corresponding "Trade" button.
    Searching for Google stock on eToro's platform
    Searching for Google stock on eToro's platform
  3. Enter the amount you wish to invest and set the stop-loss, leverage and take-profit according to your trading preferences.
    Buying Google stocks on eToro's platform
    Buying Google stocks on eToro's platform
  4. Click "Open Trade".
    Executing Google buy order on eToro's platform
    Executing Google buy order on eToro's platform

Start trading Google (Alphabet) stocks with eToro!

eToro is a multi-asset platform which offers both investing in stocks and cryptoassets, as well as trading CFDs.

Please note that CFDs are complex instruments and come with a high risk of losing money rapidly due to leverage. 77% of retail investor accounts lose money when trading CFDs with this provider. You should consider whether you understand how CFDs work, and whether you can afford to take the high risk of losing your money.

Past performance is not an indication of future results. Trading history presented is less than 5 complete years and may not suffice as basis for investment decision.

Copy Trading does not amount to investment advice. The value of your investments may go up or down. Your capital is at risk.

Cryptoasset investing is highly volatile and unregulated in some EU countries. No consumer protection. Tax on profits may apply.

eToro USA LLC does not offer CFDs and makes no representation and assumes no liability as to the accuracy or completeness of the content of this publication, which has been prepared by our partner utilizing publicly available non-entity specific information about eToro.

77% of retail investor accounts lose money when trading CFDs with this provider You should consider whether you can afford to take the high risk of losing your money.