Introduction
ASOS plc is a big British cosmic retailer and online fashion company founded in London in 2000. With a growing market targeting adults, the e-commerce presence of the company is made up of more than 850 brands aside from its own signature clothing collection and accessories. ASOS ships merchandise to almost 200 countries with main segments in the United Kingdom, United States and several countries in Europe.
Via eToro's online trading platform, it's possible to invest in ASOS shares. To get more in-depth information on this investment option, continue reading the article below.
77% of retail investor accounts lose money when trading CFDs with this provider. You should consider whether you can afford to take the high risk of losing your money.
History of ASOS
Four entrepreneurs Andrew Regan, Deborah Thorpe, Nick Robertson and Quentin Griffiths founded ASOS on June 3, 2000. The following year, it was listed on the Alternative Investment Master (AIM) on the London Stock Exchange.
After introducing their own women's clothing label in 2004, ASOS added kids’ wear in its fashion portfolio in 2008. By 2012, ASOS has expanded its presence by opening its first office abroad in Sydney, Australia. It was soon followed with another in New York. ASOS China and Russia was launched in 2013 and continued the expansion of its operation globally. In 2021, ASOS acquired popular brands Miss Selfridge, Topman, Topshop and the HIIT from Philip Green's Arcadia Group.
What is ASOS's Share Symbol?
ASOS Plc goes by the ticker symbol: ASC or ASC.L on the London Stock Exchange. ASC is a component of the FTSE AIM UK 50 index.
ASOS's Price History
ASOS (ASC) reached its all-time high stock price of £7,556 on March 9, 2018. During its first 10 years of being listed on the LSE, it only maintained a share value range of below £500. A few months before the pandemic in 2020, ASOS has seen its stocks even outperform the FTSE 100 index by a resounding 77% — not including dividends. That momentum was momentarily halted when the lockdown began on March 2020. Since ASOS' business model is catered around the internet, the company still performed well during the Covid-19 pandemic, keeping its stock price afloat to ranges where investors felt secured with.
Share Split
Since it started trading on the London Stock Exchange in 2001, ASOS (ASC) has yet to undergo a stock-split.
ASOS Stock After Hours
Like all London Stock Exchange-listed companies, ASOS stocks begins trading at 8:00 am and concludes at 4:30 pm (London time) from Monday to Friday.
For investors making their trade from different time zones, trading ASOS shares is still possible even when the London Stock Market is yet to open. You can do this by setting an after-hours order on eToro.
Trades opened on eToro during trading after-hours will be executed automatically when the initial rate becomes available upon the opening of the LSE. Following the setting of your order, the amount allocated will be deducted from the trader’s fund and will be set aside for the pending trade order.
Remember: Even if the market is closed, eToro users can still open trades or cancel trades since trades made during after-hours are considered as pending.
ASOS Share Chart
You can study and analyze the stock market history and movements of ASOS (ASC) stocks by using this interactive charting tool of eToro. Make sure to always consult this chart in order to get a complete view of the ASOS’ stock performance, movement trends and even help you come up with a forecast.
eToro’s ProChart provides you with a more advanced chart graphics for further breakdown and analysis.
ASOS Stock News
Receive the latest news about the ASOS company by just making use of the company’s news feed dashboard on your eToro platform. The "News" tab from the platform provides everything you will need to know about a company such as product releases, acquisitions and mergers, management changes, technological innovation, partnerships, financial reports, company events and more. You can also monitor the underlying asset's newsfeed to see trending discussions from stock traders.
To make sure you’re always on the loop about news involving ASOS, simply include the company’s trading page in your watchlist.
Why ASOS Share is Down?
Despite registering a revenue increase of 4% in the first quarter of 2022, and a customer base that continues to grow, ASOS stocks still dropped due to the impact of stock availability issues and supply chain problems.
Other reasons that contributed to the slight tanking of ASOS stocks are the effects of significant inflation increase worsened by a surge in freight costs and staff salaries. The company’s recent announcement of halting operation in Russia because of its invasion of Ukraine, has also contributed to the drop of its shares value.
ASOS Shares Forecast
More than 25 financial analysts have given their forecast on ASOS (ASC) share price and the results were all good by any investor standards. A median target of £2,250 and a highest potential value of £7,200 to the lowest prediction of £1,100 were bared as a potential conservative and extreme stock movement path of ASOS.
In addition, you can take advantage of the "Research" tab on the eToro's platform. This feature analyzes forecasts based on the market analyst deliberations and provide information on the current activity of the top ASOS share traders and their perspectives on the stock.
Should I Buy ASOS Shares?
Despite a rocky past couple of years that saw ASOS stocks dropped a significant percentage — while remaining a "good buy" rating — analysts sees a bright future ahead for the company's stock market performance.
The recent acquisition of popular brands like Topshop gives the company a major asset that will help the company push its market outside Europe more. If ASOS can keep up with the increased market sales with an effective supply chain, the stocks of ASOS is expected to skyrocket again. Should you buy ASOS (ASC) shares now? Current consensus among many financial and trading analysts puts ASOS stocks into the “Buy” rating and category.
How to Trade ASOS Shares?
A growing number of individuals have become traders on the go — meaning, they are able to trade anytime and everywhere, through the conception of online brokerage platforms. One such popular trading app is eToro. Using eToro, traders can easily open trades by buying and trading real shares or through Contracts for Difference (CFD).
CFD trading is becoming a popular method of investing on the market because it makes stock trading easier because it doesn’t require purchasing an actual stock. With zero commission fees, eToro users can quickly concentrate on making trades.
eToro also provide leveraged trading that gives investors a chance to get maximum market exposure with only a tiny investment as return. This is called as “margin”.
How to Buy ASOS Shares on eToro?
- Login or create an account with eToro if you don't have one.
eToro web-based platform - Enter "ASOS" on the search bar, look for the ASOS result under the Markets category, and click on its corresponding "Trade" button.
Searching for ASOS stock on eToro's platform - Enter the amount you wish to invest and set the stop-loss, leverage and take-profit according to your trading preferences.
Buying ASOS shares on eToro's platform - Click "Open Trade".
Executing ASOS buy order on eToro's platform
eToro is a multi-asset platform which offers both investing in stocks and cryptoassets, as well as trading CFDs.
Please note that CFDs are complex instruments and come with a high risk of losing money rapidly due to leverage. 77% of retail investor accounts lose money when trading CFDs with this provider. You should consider whether you understand how CFDs work, and whether you can afford to take the high risk of losing your money.
Past performance is not an indication of future results. Trading history presented is less than 5 complete years and may not suffice as basis for investment decision.
Copy Trading does not amount to investment advice. The value of your investments may go up or down. Your capital is at risk.
Cryptoasset investing is highly volatile and unregulated in some EU countries. No consumer protection. Tax on profits may apply.
eToro USA LLC does not offer CFDs and makes no representation and assumes no liability as to the accuracy or completeness of the content of this publication, which has been prepared by our partner utilizing publicly available non-entity specific information about eToro.