Global technology giant Apple Inc. (AAPL) develops, manufactures, and sells personal computers, tablets, smartphones, wearables, and accessories. In addition to its main product roster led by the iPhone and Mac computer series, Apple has a fast-growing services business that includes the iCloud service and digital streaming-content services such as Apple TV+ and Apple Music.

And did you know? eToro offers its members the opportunity to trade Apple shares via their online investment platform. If you want more in-depth information on this finance option, read the article below.

Go preview the platform for trading Apple stocks!

77% of retail investor accounts lose money when trading CFDs with this provider. You should consider whether you can afford to take the high risk of losing your money.

History of Apple

Steve Jobs and Stephen Wozniak founded Apple in 1976. Apple’s journey to becoming a diversified leading technology player had its humble beginnings in the garage of Job’s family which they converted into a makeshift office. Its growth strategy included the acquisition of small tech companies that it quickly integrated into its expanding product line. Apple made its debut on the stock market on Dec. 12, 1980, four years after its founding, through an initial public offering (IPO) at $22.00 per share. The company's stock trades on Nasdaq Global Select Market.

From 1980 to 1990, Apple enjoyed massive success with its Macintosh product line. However, by the 1990s, the Mac line experienced significant drop in sales. Apple tackled this challenge by coming up with a lower cost version of the Mac, by releasing the PowerBook. By 1997, the company went back to profitability after introducing new products such as the iBook, the Apple Store before debuting the iPod in 2001.

Apple logo
Apple logo

The later years of the 2000s gave Apple more success with the widespread success of the iPhone mobile phone series, iPad and iPod Touch. By 2020, Apple has able to post a net income of $57.4 billion from a net sale of $274.5 billion.

What is Apple's Stock Symbol?

The ticker symbol of Apple is AAPL. It is traded on the Nasdaq Global Select Market under the Technology sector and the Consumer Electronics industry. You can use this symbol to look for the company's trading page with your brokerage firm and also for executing a buy or sell order.

Apple's Price History

Apple's Stock has come a long way since it traded at its all-time low of $0.23 in June 1982, reaching the highest, split-adjusted value of $182.13 in December 2021. If one will consider the over-all worth of Apple's stock without its history of stock-splits, it would reach more than $1,800 per share as of 2021.

Apple's consistent release of technology products has given investors a landmine for growth through the last couple of decades. After it released its first iPod in 2001, Apple's shares rose 6.6% on the first trading day. Its iMac and MacBook products meanwhile, took Apple's shares to a 263% increase after it became a hit in the computer retail market.

This was followed by a 15.9% increase after Apple released the first iPhone in 2007. Another 40% increase occurred after the market debut of the iPad in 2010. With several products released since then and its resulting positive effect on Apple's stocks, expect the company's shares to perform well especially after the release of its latest iPhone or iPad models.

Apple's Stock Split

Apple has undergone stock splits five times already on the following dates:


Date Stock Split
August 28, 2020 4-for-1 stock split
June 9, 2014 7-for-1 stock split
February 28, 2005 2-for-1 stock split
June 21, 2000 2-for-1 stock split
June 16, 1987 2-for-1 stock split
Apple Stock Split History

What is a stock split?
A stock split is performed by a company to divide existing shares into 2-for-1, 3-for-1 and so on, to improve stock liquidity. This usually happens when the price of a stock becomes so expensive.

Apple Stock After Hours

Apple can be traded on the Nasdaq Exchange from 9:30 am and 4:00 pm Eastern Time from Monday to Friday. However, since the Nasdaq doesn’t allow pre and after-hours trading, you can do this on your online brokerage platform such as eToro instead.

You can trade Apple shares during the pre-market hours from 4:30 am – 9:30 am, and the after-trading hours from 4:00 pm to 8:00 pm ET on your eToro platform.

Trading Apple stocks
Trading Apple stocks

Apple Stock Chart

With eToro's platform, you'll be able to have a quick view of Apple's stock price chart. It features an integrated charting tool which you can use to easily see how Apple is performing in the stock market. The advanced ProChart is also very useful if you want to perform a comprehensive chart analysis of the company's shares.

Apple stock chart on eToro's platform
Apple stock chart on eToro's platform

Apple Stock News

To keep up to date with what's happening within the Apple organization and how it will affect its stock performance, it would be best to read the latest Apple news.

You can also follow the latest developments of AAPL on eToro's social investment network by accessing the Apple trading page and by following the feeds of the top stock traders of this particular asset. You'll be able to see all the relevant current events that are being talked about which could affect the stock price of this company.

Apple's feed on eToro's platform
Apple's feed on eToro's platform

Why Apple Stock is Down?

There are many reasons why Apple shares could fall. A weakening consumer demand for its flagship products like the iPhone, iPad or Mac could drive the stock price down. A less impressive earnings report of the company may also be another factor.

It's also possible that it has less to do with the company itself but rather more on the macroeconomic factors in relation to the economy, particularly the tech sector. For example, rising interest rates would mean that consumers will probably have less disposable income and this could make it more challenging for companies to get funding for further improving or enhancing their products.

Apple shares are also influenced by statements made by its current CEO Tim Cook. Any announcements regarding their products, services, or the future of the company can drive prices to go up or down.

Apple Stock Forecast

According to market watchers and analysts, forecast for Apple's share is good enough to project some earnings of $1.89 per share from a revenue of somewhere around $118 billion. Although it’s pretty common for Apple to exceed analyst estimates, it sometimes falls short of expectations such as what happened in the last quarter of 2020.

Analysts consider that shortfall to the supply chain problem caused by the pandemic. While this is an issue that needs to be closely looked into, it is good to know that Apple hasn't missed an EPS (Earnings per share) offering since April of 2016.

The average Apple (AAPL) price as forecasted by Wall Street analysts, is $176.04, with a possibility of AAPL reaching the an all-time high of $210.00 while the lowest AAPL stock price forecasted at $90.00.

Tip: The Apple trading page on eToro's platform has a "Research" tab which features an overview of forecasts based on the consensus of market analysts. This section will also show several details about the recent activities of top-ranked AAPL share traders including their sentiments regarding this stock.

Apple stock analyst consensus and price target
Apple stock analyst consensus and price target

Keep in mind: You need to be a registered user with a verified and funded account in order to access the Research tab.

Should I Buy Apple Stock?

Historically, Apple (AAPL) has shown great performance in the market and it’s common to meet an analyst who would agree that Apple's stock is a good investment choice.

However, since every stock should be measured as a volatile investment, it is wise to consider your whole portfolio when investing on an expensive stock such as AAPL.

The technology sector is home to Apple, a large-cap stock. Consider carefully adding Apple to your portfolio if you already own other “FAANG” stocks such as Facebook, Amazon, or Google. It will be a lot wiser to contemplate investing on AAPL if your portfolio already includes stocks from diverse industries.

How to Trade Apple Stock?

By using online brokerage and trading platforms such as eToro, investors can invest in AAPL stocks in an easier and more accessible way. You can buy real Apple shares with this broker and enjoy zero commission stock investing when you open a non-leveraged buy position.

Alternatively, you can also trade Apple shares via contracts for difference. CFD trading allows you to take a position without owning a stock. In addition to leverage trading, investors are also able to take advantage of margin trading, which allows them to access the full market for an initial investment.

Trading Apple stocks on eToro's platform
Trading Apple stocks on eToro's platform

Look: Traders can speculate on both the rise and fall of Apple's share price by using CFDs.

How to Buy Apple Stocks on eToro?

  1. Login or create an account with eToro if you don't have one.
    eToro web-based platform
    eToro web-based platform
  2. Enter "Apple" or "AAPL" on the search bar, look for the Apple result under the Markets category, and click on its corresponding "Trade" button.
    Searching for Apple stock on eToro's platform
    Searching for Apple stock on eToro's platform
  3. Enter the amount you wish to invest and set the stop-loss, leverage and take-profit according to your trading preferences.
    Buying Apple stocks on eToro's platform
    Buying Apple stocks on eToro's platform
  4. Click "Open Trade".
    Executing Apple buy order on eToro's platform
    Executing Apple buy order on eToro's platform

Go preview the platform for trading Apple stocks!

eToro is a multi-asset platform which offers both investing in stocks and cryptoassets, as well as trading CFDs.

Please note that CFDs are complex instruments and come with a high risk of losing money rapidly due to leverage. 77% of retail investor accounts lose money when trading CFDs with this provider. You should consider whether you understand how CFDs work, and whether you can afford to take the high risk of losing your money.

Past performance is not an indication of future results. Trading history presented is less than 5 complete years and may not suffice as basis for investment decision.

Copy Trading does not amount to investment advice. The value of your investments may go up or down. Your capital is at risk.

Cryptoasset investing is highly volatile and unregulated in some EU countries. No consumer protection. Tax on profits may apply.

eToro USA LLC does not offer CFDs and makes no representation and assumes no liability as to the accuracy or completeness of the content of this publication, which has been prepared by our partner utilizing publicly available non-entity specific information about eToro.

77% of retail investor accounts lose money when trading CFDs with this provider You should consider whether you can afford to take the high risk of losing your money.