Introduction Inc. (AMZN) is considered one of the world's largest organizations and a global leader in e-commerce and cloud computing. The business has an online marketplace where it sells everything from electronics to apparel, furniture, food, entertainment, and far more. It also provides streaming music and movie services. Amazon's cloud services platform enables businesses to create, deploy, and manage web applications for various purposes.

And did you know? eToro offers its members the opportunity to trade Amazon stocks through their online investment platform. Read the article below to learn more about this finance option.

Trade Amazon stocks with eToro!

77% of retail investor accounts lose money when trading CFDs with this provider. You should consider whether you can afford to take the high risk of losing your money.

History of Amazon

Amazon was founded in July 1994 by Jeff Bezos in the "regret minimization framework," which characterized his efforts to avoid any regrets for not engaging earlier in the Internet business boom at that time. Bezos moved to Seattle from his job as vice-president of Wall Street firm D. E. Shaw & Co. in 1994. He started developing a business plan for what would become

Amazon logo
Amazon logo

Bezos wanted books to be available to everyone, regardless of their location. He wanted Amazon to be the convenient to-go place for people to purchase books. As a result, Amazon became one of the first online bookstores in July 1995, where it produced a list of 20 things that may sell online after reading a forecast on the future of the Internet that predicted yearly Web commerce growth of 2,300 percent. He reduced the list down to the five most profitable products: compact discs, computer hardware, computer software, films, and books, among others. Due to the tremendous global demand for literature, low book prices, and many titles available in print, Bezos finally decided that his new company would sell books online. Amazon started in Bezos' garage in Bellevue, Washington.

What is Amazon's Stock Symbol?

AMZN is the stock symbol for Amazon which is listed on the NASDAQ-GS exchange under the Consumer Services sector and Catalog/Specialty Distribution industry. You can use the AMZN ticker symbol to search for the company's trading page on your broker's platform or app in order to place a buy or sell position.

Amazon's Price History

Amazon's initial public offering (IPO) was in May 1997, and its common stock was traded on the Nasdaq Global Select Market. The price of Amazon has reportedly risen above $3,000 per share. Search for Amazon's trading ticker, AMZN, on a financial information website or through your online broker to get the most up-to-date stock price.

Since that time, from November 2013 till January 2017, average price per share has never exceeded $90, though it was during May 2015 ($94) and February 2016 ($98). Its stock price has also experienced some downward trends with the company's share price dropping from $38.73 to $19.06 from July 28, 2018 to October 18, 2018. The negative sentiment towards Amazon has been fueled by different factors such as: cyber-attacks and data breach scandals; GDPR law; and users' lack of faith in the company's ability to protect their data and information.

Amazon's Stock Split

Amazon's stock has split three times. On March 9, 2022, the company announced that its board of directors has approved a 20-for-1 stock split. If this will be approved by Amazon's shareholders in May, this will be its fourth stock split and will take effect on June 6, 2022.


Date Stock Split
September 1, 1999 2-for-1 stock split
January 5, 1999 3-for-1 stock split
June 2, 1998 2-for-1 stock split
Amazon Stock Split History

What is a stock split?
A stock split impacts the price of a stock as well. The stock price will be reduced after a break (because the number of shares outstanding has increased). The share price will be in the case of a 2-for-1 split. The company's market value remains unaffected even though a stock split increases the number of outstanding shares and decreases the share price in proportion.

Amazon Stock After Hours

The pre-market (4:00-9:30 am ET) and after-hours markets are open to investors (4:00-8:00 pm ET). Market Makers and ECNs can only participate if they want sessions that have less liquidity and lower prices. In this scenario, stock prices may also move faster. Limit orders recommended for investors who plan to trade during these times. From 4:15 pm, Nasdaq provides market information on after-hours trading 3:30 pm to 3:30 pm ET.

Amazon Stock Chart

You'll be able to see AMZN's stock price chart on eToro's platforms or apps. It comes with an integrated charting tools that lets you examine how Amazon performs in the stock market. If you want to undertake a complete chart study of the company's shares, the enhanced ProChart is also quite beneficial.

Amazon stock chart on eToro's platform
Amazon stock chart on eToro's platform

Amazon Stock News

It's vital to read the newest Amazon updates to stay up to date on what's going on within the company and how it will affect its stock performance. You may also keep up with Amazon's newest developments on eToro's social investment network by visiting the Amazon trading page and following the feeds of the asset's best stock traders. You'll be able to observe all of the pertinent current events that are being discussed and potentially impact this company's stock price.

Amazon's feed on eToro's platform
Amazon's feed on eToro's platform

Why Amazon Stock is Down?

There are several factors which might affect Amazon's stock performance and could cause the company's share price to go down. There has been a noticeable shift from growth equities to value stocks, and Amazon doesn't fit the bill. In addition, Amazon's earnings for the second quarter of 2021 disappointed investors. Although the company's profits were higher than predicted, revenue growth was lower than expected by experts. It was the company's first revenue loss in three years. To make matters worse, its outlook for the third quarter of 2021 fell short of expectations. The market saw the weak projection as a warning that Amazon's strong growth rates in 2020 are slowly weakening. To be sure, the AMZN boom of 2020 is considered not sustainable. In the second half of 2021, the business referred to difficult year-over-year comparisons, pointing to the pandemic-driven high growth rates of 2020.

Amazon Stock Forecast

According to market watchers and analysts, it seems to have several obstacles to lessen throughout the year after a dull 2021 for AMZN stock. Given the forecast for significant growth and margin expansion in 2023-2025 which follows a huge infrastructure investment cycle, Amazon is known as one of the 2022 FANG stocks.

A lot are also optimistic about Amazon. After all, it remains to be the market leader in cloud computing, which is still in its early phases. The company will also benefit from last year's extensive investments in fulfillment centers. In addition to its cloud computing sector, analysts anticipate revenue growth to accelerate advertising and third-party sales.

Tip: When you access Amazon trading page on eToro, you'll find there a "Research" tab. This section provides an overview of forecasts based on the consensus of market analysts. Here you also find several details about the recent activities of top-ranked AMZN share traders and their sentiments about the company’s stock performance.

Amazon stock analyst consensus and price target
Amazon stock analyst consensus and price target

Remember: In order to access the Research tab, you need to have a verified eToro account that has funds on it.

Should I Buy Amazon Stock?

Amazon (AMZN) has historically outperformed the market, and it's not uncommon to find an expert who believes Amazon's stock is a solid investment. However, because every stock should be considered a volatile investment, it's a good idea to think about your entire portfolio when investing in a high-priced stock like AMZN.

Investors may be afraid that short-term difficulties may persist in 2022, limiting results even further. But overall, long-term investors in Amazon stock have a bright future so this could be an excellent opportunity for new investors to enter the market and it is good to trade it on eToro platform because it is a social trading and multi-asset brokerage firm which offers commission-free trading for US equities.

How to Trade Amazon Stock?

eToro's online brokerage offers the opportunity to buy Amazon stocks in a few quick steps. There is also no commission when you open Buy positions for real stocks.

With margin trading on eToro, you can access the wider market and trade stocks like Amazon via contracts for difference or CFD. To trade CFDs, you don't need to own stocks. It is an agreement where you can buy or sell financial instruments, with the hope that it will move in your desired direction. It is important to note that CFD trading comes with a number of risks.

Trading Amazon stocks on eToro's platform
Trading Amazon stocks on eToro's platform

How to Buy Amazon Stocks on eToro?

  1. Login or create an account with eToro if you don't have one.
    eToro web-based platform
    eToro web-based platform
  2. Enter "Amazon" or "AMZN" on the search bar, look for the Amazon result under the Markets category, and click on its corresponding "Trade" button.
    Searching for Amazon stock on eToro's platform
    Searching for Amazon stock on eToro's platform
  3. Enter the amount you wish to invest and set the stop-loss, leverage and take-profit according to your trading preferences.
    Buying Amazon stocks on eToro's platform
    Buying Amazon stocks on eToro's platform
  4. Click "Open Trade".
    Executing Amazon buy order on eToro's platform
    Executing Amazon buy order on eToro's platform

Trade Amazon stocks with eToro!

eToro is a multi-asset platform which offers both investing in stocks and cryptoassets, as well as trading CFDs.

Please note that CFDs are complex instruments and come with a high risk of losing money rapidly due to leverage. 77% of retail investor accounts lose money when trading CFDs with this provider. You should consider whether you understand how CFDs work, and whether you can afford to take the high risk of losing your money.

Past performance is not an indication of future results. Trading history presented is less than 5 complete years and may not suffice as basis for investment decision.

Copy Trading does not amount to investment advice. The value of your investments may go up or down. Your capital is at risk.

Cryptoasset investing is highly volatile and unregulated in some EU countries. No consumer protection. Tax on profits may apply.

eToro USA LLC does not offer CFDs and makes no representation and assumes no liability as to the accuracy or completeness of the content of this publication, which has been prepared by our partner utilizing publicly available non-entity specific information about eToro.

77% of retail investor accounts lose money when trading CFDs with this provider You should consider whether you can afford to take the high risk of losing your money.